Recently, WebProNews published a very interesting article that asked whether the bounce rate of your website is, (or should be), taken into account by Google as a factor in search engine ranking. They make a good argument that it makes sense for the bounce rate to be a factor. What Is Bounce Rate? Bounce rate, for […]
Category Archives: Search Engine Optimisation
I’m sure that by now, everybody is aware of the latest big update to Google, that launched in February, and went global just a few days ago. And you’re probably equally aware that Google makes regular changes to its algorithm. What you might not know, is that Google is pretty sure its algorithm will never […]
As you’ll know if you follow the online news, (or keep up with our articles), Google launched a major update a couple of months ago, now known as the Panda Update. Initially, it was only implemented in the US, but Google assured everybody that it would soon go global, so worldwide, online marketers held their […]
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site optimisation refers to factors on your website which can be improved, in order to increase your chances that search engines will rank your sites higher in their results, when […]
The meta data is a part of the code of each page on your site. Although it isn’t visible to visitors, (unless they go looking for it), it is visible to search engines that crawl your web pages. It’s already been fairly well established that Google doesn’t, (and hasn’t for a long time) used the […]
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals. This time round though, there’s been a bit more noise than usual about the latest change. It might […]
We’ve already written a couple of articles on the latest update by Google. One on the announcement of the Google update, and another on what Google has said about the update. Now it’s time to take a look at the experiences people have been having with it, and what it can mean for SEO. Google […]
Although the latest update to the Google algorithm, now known as the “Panda” update, (but also called the “Farmer” update) has so far only come into effect in the US, its implementation over the rest of the Googleverse is imminent, and it looks like this one is going to have a significant effect on search […]
In it’s latest move to keep delivering highly relevant content in its search results, Google announced the newest update to its search algorithm late last week. At the moment, this algorithm change is only affecting search results in the United States, but the change will be applied to all Google servers over time. Improving Search […]
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search results. To such an extent, in fact, that the place listings are trumping natural, organic results. With the sudden domination of the places listings, the […]